Privacy policy

1. Introduction

This Privacy Policy explains how Peak Travels Ltd (“we”, “us”, “our”) collects, uses, stores and protects personal data when you visit our website or contact us. We respect your privacy and are committed to protecting your personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who is responsible for your data

The data controller is Peak Travels Ltd, a company registered in England and Wales (company number 12303857). Our registered office is Keypoint, 17-23 High Street, Slough SL1 1DY. We are registered with the Information Commissioner’s Office (registration number ZB166673).

You can contact us about your personal data by email at info@peaktravels.co.uk or by phone on 0800 8611 786.

3. Personal data we collect

Data you give us

• Name, email address and telephone number
• Journey or enquiry details, including pick-up and drop-off addresses, dates, times and passenger numbers
• Anything else you submit through our quote or contact forms or send to us by email or phone
• Payment and billing details needed to process bookings, including bank transfer references where that payment method is used

Data collected automatically

• IP address
• Browser type and version, operating system and device information
• Pages visited and time spent on the website
• Referring URLs

This data is collected using cookies and similar technologies.

4. How we use your data

• Responding to enquiries and requests
• Providing quotations and managing bookings
• Processing payments, including deposits, balances and bank transfers
• Website operation, security and maintenance
• Analytics and performance monitoring
• Marketing and advertising, where permitted

All processing is carried out lawfully, fairly and transparently.

5. Legal bases for processing

• Contract: where processing is necessary to provide services or respond to enquiries
• Legitimate interests: for website operation, security, analytics and service improvement
• Consent: where required for marketing or non-essential cookies
• Legal obligation: where required by law

6. Our quote forms and the tools behind them

When you send a quote or contact form, the details are stored on our website and sent to our team. We use business tools to receive and manage enquiries, including Google Workspace (email and spreadsheets), our own automation software and a messaging app that alerts our team to new enquiries.

Where the quote form offers address lookup, the text you type into an address field is sent to Google to suggest matching addresses.

7. Analytics and advertising

Google Analytics

We use Google Analytics to understand how visitors use our website and to improve it. This data is anonymised where possible and does not directly identify individuals.

Google Ads

We use Google Ads and related conversion tracking to measure the effectiveness of advertising campaigns. This may involve advertising cookies, subject to your consent. Further details are in our Cookie Policy.

8. Cookies

Our website uses cookies and similar technologies. Essential cookies are required for the website to work. Analytics and advertising cookies are used only where you give consent.

You can manage your preferences through our cookie consent tool and your browser settings. Full details are in our Cookie Policy.

9. Who we share data with

We do not sell personal data. We may share it with:

• Service providers that support our website and business (for example hosting, email, analytics and advertising platforms)
• Payment processors and financial institutions, where applicable, including in connection with bank transfers
• Partner operators, where we subcontract a journey, so that the driver can carry it out
• Legal or regulatory authorities where required by law

All third parties are required to handle data securely and lawfully.

10. How long we keep data

We keep personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal, accounting or regulatory obligations. When data is no longer required, it is securely deleted or anonymised.

11. Data security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss or misuse.

12. Your rights

Under data protection law you have the right to:

• Access your personal data
• Ask us to correct inaccurate data
• Ask us to erase data, where applicable
• Restrict or object to processing
• Ask for data portability
• Withdraw consent at any time, where processing is based on consent

To use any of these rights, contact us using the details above. If you are unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office at ico.org.uk.

13. Third-party websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect legal, technical or operational changes. The latest version is always available on this page.

15. Governing law

This Privacy Policy is governed by the laws of England and Wales.